MACHINE LEARNING USING IBM WATSON
Running digital ads on the Weather Channel app made sense for our client that makes ice melting products. We provided three headlines, three images, three CTAs and let IBM Watson do the rest. By tracking usage and consumer behaviors, this three month ad buy "learned" the optimal ad to serve.
THE FUTURE... IS STILL AWAYS AWAY
Like the first Mac, AI is almost great. At present, this technology is a great starting point... a great collaborator and a great way to rule things out. Some AI platforms are more perfected than others, but like most tools of our industry, knowing how to use them is the key to benefiting from them.